200+ Qualified Leads for a Renovation Business Using a Quiz — No Website Needed
A lead generation quiz replaced a full website. Cost per qualified lead — $18. Here is the exact funnel that generated 200+ renovation leads from Facebook and Instagram ads.
leads from the quiz
cost per qualified lead
questions — the sweet spot
to build the quiz
My name is Artem. I am a performance marketer specialising in lead generation for service businesses — e-commerce, local services, and high-ticket offers. In this case study I am sharing the quiz funnel that brought in 200+ renovation leads without a website, using AdsQuiz as a free quiz maker.
The client runs a renovation company — apartments, houses, and commercial properties. The project has a strong personal brand. We tested Direct messages and various ad formats, but the leads were low quality. There was no website, and the client needed leads yesterday. That is when we decided to build a lead generation quiz as the main funnel entry point.
Why standard lead generation tools were not working
How we built and optimised the quiz: hypotheses and results
Building a quiz for lead generation is an iterative process. We tested several hypotheses one by one to find the highest-converting configuration.
First hypothesis: quiz without images
We launched the simplest version — text-only questions with multiple choice answers, no visuals. Result: conversion was poor. Users went through the quiz without real engagement.
First screen of the quiz
Adding images to every question
Once we added visual options to each question, conversion improved noticeably. Images help users make faster decisions — especially in renovation, where style and scope matter a lot.
Question with image options
Testing the number of questions
We tested 3, 5, and 7 questions. 7 questions produced the best lead quality. Here is why it works for a high-ticket service:
Adding a clear bonus for completing the quiz
Users need to understand what they get in return for answering questions. Without a concrete offer — “answer 7 questions and receive a personalised cost estimate” — people simply scroll past.
Start screen with the offer
Contact form and thank-you page
The final screen captures contact details. On the thank-you page we directed users to the company’s portfolio — this builds trust before the sales call even happens.
Contact form screen
Thank-you page with portfolio link
Facebook Pixel and the quiz: how we optimised the funnel
We connected Facebook Pixel from day one. AdsQuiz fires a separate Pixel event at every quiz step — so you can see exactly where users drop off and fix it fast.
High completion rate
Simple questions with images — users are engaged from the start
Pixel flagged a problem question
One question caused a sharp drop in completion. We removed it — conversion recovered immediately
Budget qualification
Only serious prospects reach this point — lead quality is high
Contact capture
Pre-qualified leads only → sales team works with motivated prospects
Step-by-step funnel analytics via Facebook Pixel
Numbers: what the quiz funnel delivered
qualified leads generated through the quiz funnel
cost per qualified lead via Facebook and Instagram ads
to build the quiz from scratch using AdsQuiz
The lead form at the end of the quiz captures only pre-qualified contacts — users who answered all 7 questions and confirmed their budget. Thanks to ready-made quiz templates and built-in analytics, we found the winning configuration quickly without wasting ad budget on unqualified traffic.
How to replicate these results with your own quiz
Test formats systematically
With images vs without, 3 questions vs 7 — change one variable at a time to understand what drives conversion
Connect Pixel from day one
Facebook Pixel per step is the only way to see exactly where your funnel leaks and fix it fast
Qualify by budget in the quiz
If your service has a high ticket price — add a budget question. Your sales team will thank you
Make the offer crystal clear
A cost estimate, a discount, a free consultation — give users a concrete reason to complete the quiz
When a quiz is the best tool for lead generation
An interactive quiz builder works as a standalone lead capture page across a wide range of industries. Here are the niches where this approach performs best:
Construction and renovation
Complex service with a high ticket — the quiz collects project details and filters out unserious leads before the first call
Real estate
Property matching by budget, location, and size — agents receive a ready brief instead of a cold inquiry
Automotive
Configuration selection, diagnostics, service packages — the quiz segments users and delivers a personalised offer
Education
Course matching by goal and skill level. Increases enrolment conversion and reduces load on admissions managers
Beauty and wellness
Service or programme selection by client request. Works as a 24/7 personal consultant that never misses a lead
B2B services
Any service with multiple variables — the quiz replaces the discovery call and qualifies the lead automatically
Launch your first lead generation quiz today
Build a quiz for your niche in 20 minutes — just like in this case study. Free to start, no credit card required.
