A quiz is a popular tool among marketers for collecting high-quality leads. It is a questionnaire, upon completion of which a person leaves their contacts, which are subsequently used for communication.
The questions in the quiz should be as useful as possible for you. Ask what will help formulate an offer for the client. Ensure that taking the quiz is easy: carefully think through specific answers to the questions and provide them to the user. Depending on the goals of your survey, you can leave a free-text field where the person will need to write their answer. This type of question allows you to “weed out” the disinterested audience and provides a comprehensive understanding of the user’s position.
To help you quickly create an effective questionnaire, we have developed the ADS quiz builder, where you can create a quiz from scratch or choose from over 20 ready-made templates. Using a template will significantly reduce the time it takes to prepare your quiz.
Our service allows you to create an unlimited number of quizzes and questions. Among the advantages of the service is the ability to personalize questions, meaning each subsequent question offered to the user depends on the answer to the previous one.
ADS quiz has its own CRM system where requests from your quizzes are consolidated, but we recommend duplicating leads in a communication channel where you have operational access. For this, the ADS quiz service offers extensive integration capabilities.
The easiest way to duplicate requests is via email or Telegram, but you can set up integrations with numerous other services through Webhooks. Additionally, you can analyze the quality of quiz traffic by connecting integrations with Facebook, Tik-Tok, Google Analytics, and Tag Manager.
