AdsQuiz Webhook: Automatically Send Quiz Leads to Your CRM

A webhook is the mechanism by which a quiz automatically sends data to another service the moment a user finishes. No manual exports, no CSV files. As soon as a lead clicks “Get my result,” the data flies instantly to wherever you’ve configured it — your CRM, Google Sheets, a messenger, or an automation trigger.

AdsQuiz quiz builder supports webhook delivery natively — just paste the recipient URL and the platform sends a POST request with all data after every completion. That’s why a lead generation quiz is increasingly replacing the plain contact form: it doesn’t just collect leads, it automatically forwards every answer and offer to the right system.

If you’re thinking about how to collect leads with a quiz more efficiently, a webhook solves that completely. Once configured, every new lead lands in your CRM or spreadsheet without any manual work on your part.

Full data structure of the AdsQuiz webhook

AdsQuiz sends a POST request in JSON format. Below is the real data structure your service receives after each quiz completion.

{
  "UUID": "G1zR8UDC6XEkfmwgCkNdCUV316mDm21d",
  "complited": true,
  "gclid": null,
  "utm_source": null,
  "utm_medium": null,
  "utm_campaign": null,
  "utm_term": null,
  "utm_content": null,
  "page": "https://app.adsquiz.io/",
  "ip": "2a02:214c:871e:ca00:95fe:b999:1a9:7b29",
  "updated_at": 1781622538,
  "created_at": 1781622399,
  "quiz": {
    "name": "New Quiz",
    "code": "sm0XrJuEWS",
    "domain": "webhook-test.adsquiz.io"
  },
  "simpleData": {
    "answers": [
      { "question": "Which best describes your business?", "answer": "SaaS Product", "q_index": 1 },
      { "question": "What is your company name?", "answer": "AdsQuiz", "q_index": 2 },
      { "question": "What is your primary goal?", "answer": "Automate marketing", "q_index": 3 },
      { "question": "Which marketing channels are you currently using?", "answer": "LinkedIn Ads; Email Marketing", "q_index": 5 },
      { "question": "Monthly marketing budget", "answer": "15200", "q_index": 6 },
      { "question": "How many employees does your company have?", "answer": "26-50", "q_index": 7 },
      { "question": "Contact Information", "answer": "Label_1: test; Label_2: +380985443231", "q_index": 10 },
      { "question": "AI is changing marketing faster than ever", "answer": "[skipped]", "q_index": 11 }
    ],
    "contacts": {
      "name":    { "name": "First name", "value": "Oleksandr" },
      "surname": { "name": "Last name",  "value": "Palii" },
      "phone":   { "name": "Phone",      "value": "+380987765433" },
      "email":   { "name": "E-mail",     "value": "[email protected]" },
      "promotion_accepted": { "name": "I agree to email newsletters", "value": "" }
    }
  },
  "offers": ["Growing Business", "Growing Business"]
}

Platforms for quiz integration and automation

The AdsQuiz webhook is compatible with any service that accepts POST requests. The most popular no-code options are Make.com, Zapier, and your own endpoint.

How to connect your quiz to a CRM via Make.com

The most common setup: AdsQuiz → Make.com → your CRM or Google Sheets. Here’s the full walkthrough from zero to your first lead in the system.

1

Create a new scenario in Make.com

Go to make.com → Scenarios → Create a new scenario. Click the empty plus and search for “Webhooks”. Select Webhooks → Custom webhook. Click “Add” and give the webhook a name — for example, “AdsQuiz leads”.

💡 Copy the URL immediately — you’ll need it in the next step. It looks like: https://hook.eu2.make.com/xxxxxx

2

Add the webhook URL in AdsQuiz

Go to AdsQuiz → Settings → Integration → Webhook. Paste the copied URL into the “The webhook URL’s” field, enable the Active Integration toggle, and click Save.

Then do a test quiz run — enter a name, email, and answer all questions.

💡 Make.com needs a “training” request to understand the data structure. Without a test run it won’t show the fields for mapping.

3

Verify the received data in Make.com

Return to Make.com — the webhook should show “Successfully determined” and display all JSON fields: UUID, contacts, simpleData.answers, offers, utm, etc. Click the webhook node and confirm you see real data from the test run.

4

Add an action — CRM or Google Sheets

Click “+” after the webhook. For Google Sheets: search “Google Sheets → Add a Row” and select your spreadsheet. For CRM: search for your service name. Map the webhook fields to the corresponding columns — contacts.email.value → Email, contacts.name.value → Name, offers[0] → Offer, etc.

💡 Google Sheets tip: create the spreadsheet with column headers beforehand — Make.com will detect them automatically and suggest the mapping.

5

Activate the scenario and send a test lead

Click “Save” → “Turn on scheduling” (or just flip the toggle in the top right corner). The scenario is now live. Run through the quiz one more time — this time the lead should appear in your spreadsheet or CRM automatically.

✅ All done. From now on every quiz completion lands in your system automatically — no action needed from you.

How to boost conversion with quiz lead generation and automation

Lead generation quiz examples by industry

What a lead generation quiz with data transfer looks like

Here’s a sample B2B qualification quiz. On completion, the webhook sends all answers, the offer, and contact details to your CRM.

What goes wrong when setting up webhooks

FAQ: AdsQuiz webhooks and quiz integration