What hat is a quiz? How to generate high quality applications with the ads quiz

Quiz is a web page for an online survey, designed to interactively collect the necessary data and contacts of potential clients for further communication with them.

A quiz can have as few as 5 or as many as 50 questions — it all depends on the goal. Once the user answers all the questions, the algorithm will offer a personalized proposal (based on their answers) or a general offer required by the marketer who created the quiz. It can also be used in a scoring format, where each answer earns the user a certain number of points, and at the end of the quiz, they receive a final score.

In our case, the quiz should be viewed as an online marketing tool.

With ADS Quiz, you can communicate more interactively with your audience, get higher-quality leads, and make your sales department’s job easier, since the collected leads contain not only a phone number, name, and email, but also additional answers about the potential client’s preferences, needs, and selection criteria.

(Example of a quiz for segmentation and lead generation)

When to use a quiz?

Quizzes can be used in many situations: as an online survey, a gamified poll, or — as in our case — a tool for lead generation in business.

ADS Quiz was created by marketers for marketers and entrepreneurs. The service’s purpose is to help entrepreneurs get higher-quality leads for their business or gather survey results on any topic of interest (feedback, market research, etc.).

Leads collected from quizzes are not just contact details of a potential client — they give sales managers valuable information to prepare an offer, understand exactly what the client wants, and close the deal with a much higher probability.

Is a quiz right for your business?

Our team has over 8 years of marketing experience. During that time, we have used more than 15 similar online survey tools, run hundreds of ad campaigns for various business niches in different GEOs, and have seen firsthand that quizzes are highly effective.

What types of businesses can benefit from a quiz?

From our experience, this tool is useful for any entrepreneur or marketer with the goal of generating high-quality leads.

(admin panel of ADS Quiz)

Quizzes are most often used in the service sector, infobusiness, and product businesses with a small range of products or multiple product variations. They are suitable for any niche where there’s an element of choice.

Example 1: You run an interior design business and want to use quizzes to gather project requests. You create a quiz page offering a full project cost estimate.

• First question: Does the client have a private house or an apartment?
• Second question: What is the area of the property?
• Third question: Which style is the client interested in?
• Final question: When is the client ready to start the renovation work?

Example 2: You run a healthy meal delivery service, for example, weight-loss meal plans. You create a quiz offering to select a custom diet plan in 3 minutes. Possible questions:

• What’s your nutrition goal?
• How many meals per day do you want?
• How old are you?
• What’s your height?
• What’s your current weight?
• For how long would you like to receive meal delivery?

In both cases, you get not just contact details, but information that allows you to prepare a specific offer with a clear price, timeline, and terms before even speaking to the client.

(example of a “card-style” quiz page)

We also recommend offering a bonus at the contact collection stage to motivate potential clients to complete the quiz.

Advantages of the ADS Quiz builder

We created this service for the digital environment, as we know which tools work best. We’ve put our personal experience, ease of use, and the necessary feature set — which we continuously expand — into the platform.

Add to that the most competitive pricing for such services on the market, and you get the perfect solution for generating leads through quizzes.

(ADS Quiz CRM system)

At the current stage, we offer:

• Over 15 types of questions, with new variations added regularly;
• Built-in CRM system with the ability to send contacts to a Telegram bot, email, or via webhook;
• Integration with various analytics systems;
• Creation of unlimited quizzes (web pages);
• Multiple templates with different color schemes to match your branding;
• Online tech support ready to help at any time;
• Ability to embed a quiz into any website as part of the code or as a pop-up.

How to get leads from a quiz

Our service allows you to quickly and easily receive leads for further processing. After completing the quiz, the user leaves their contact details — name, phone, or email — on the final step. These details are saved in the built-in CRM, where you can access them anytime, export to .csv, or immediately call the client.

If you need to send the data to another location for easier processing, you can set up delivery to:

• A specified email address;
• CRM system Pipedrive;
• CRM system SalesDrive;
• CRM system KeyCRM;
• CRM system RemOnline;
• CRM system RenovateHub;
• Email marketing service SendPulse;
• Webhook via custom link or services like Make, Apix-Drive, or Zapier;
• Telegram chat or direct messages via our Telegram bot.

(settings page with integrations)

Question branching

One key feature is the ability to set up question logic. This means that the next questions can appear or be skipped depending on the user’s previous answers. This branching system helps avoid irrelevant questions, shortens the quiz time, and still gathers the most relevant data. For example, if a client selects only one type of service or product at the start, all subsequent questions can be tailored to that choice.

Another important feature is the ability to create custom offers based on specific answers. This allows the system to automatically show a personalized proposal that matches the client’s needs. For example, if the answers indicate interest in a premium product, the quiz can immediately display an offer with the appropriate configuration, price, and terms. This approach increases conversions by delivering an offer already tailored to the client’s personal selection criteria.

Conclusion: Is a quiz a good marketing tool?

Experience from thousands of campaigns has shown that when done right, this format is more effective than a standard lead form. Why?

• The interactive format helps users remember the company where they left their lead.
• With additional tools such as manager comments, you can introduce your company to a potential client from the first step.
• By the time the sales manager makes first contact, they already have more information to prepare a personalized proposal.
• Extra integrations allow leads to be instantly sent to the right CRM system for immediate processing.

We hope that you, the users of ADS Quiz, will be able to easily and effectively use this tool to increase the number of clients in your business.