How a B2B Quiz Found a Sales Partner in Romania
How an agri-business found a distribution partner in Romania — with no website, no sales team, and a quiz built in one day.
Breaking into a foreign B2B market is hard enough when you have a polished website, a local sales rep, and months to spare. Oksana’s client had none of those. They sold animal feed additives — wheat bran, meal, oil cake — in bulk shipments starting at 22 tonnes, and they wanted to reach buyers in Romania. The website was still being built. The budget was limited. The timeline was immediate.
Instead of waiting, Oksana turned to quiz builder AdsQuiz to build a b2b lead generation quiz and launch it directly from Facebook ads — before the website even went live. The goal was simple: qualify leads automatically, so the sales manager only called people who were already a fit.
Finding the Right Buyers in Romania
Before building anything, Oksana analysed the Romanian market and identified four audience segments to test on Facebook:
Farmers & Business Owners
Small and medium farm operators, general managers, and owners of agricultural businesses — the most direct buyers of feed additives.
Farm Machinery Interest
Users interested in purchasing specific tractor models and agricultural equipment — a strong proxy for active farming operations.
Fertiliser Buyers
Users researching fertiliser purchases — adjacent intent that indicates farm management activity, though it converted slightly lower.
Broad Audience
A wide, untargeted audience used as a baseline test. Performed surprisingly well — one of the top two converters in the campaign.
What Creatives Worked Best
Two creative formats outperformed the rest:
How the Quiz Was Built
The quiz had one job: qualify leads with quiz questions before they reached the sales team. Rather than building a complex quiz funnel with branching logic and image answers, Oksana kept it to four focused questions — clean, direct, and fast enough to complete in under two minutes.
What type of business do you represent?
Options: Farmer / Feed manufacturer or trader / Other (free text). This immediately splits the lead pool into three distinct buyer profiles.
Which products are you interested in?
Multi-select: wheat bran, meal, oil cake, vegetable oil, etc. Respondents could choose several — useful for upsell potential later.
How much product do you need?
Volume ranges, starting at 22 tonnes. Filters out non-qualified prospects before they reach the contact form.
Preferred delivery method?
Two options: road transport or rail. Operationally important for the client’s logistics team to plan the shipment.
Lead capture + thank-you page
Standard contact fields followed by a redirect to the client’s website — which had just gone live by the time the campaign was running.
From Ad Click to Sales-Ready Lead
The entire quiz funnel ran automatically through AdsQuiz integrations. No manual work between the ad click and the sales call.
What the Campaign Delivered
Applications received from Facebook ads
Cost per qualified lead — strong for B2B bulk sales
Distribution partner found in Romania
New markets — Turkey and Hungary — planned next
Beyond the numbers, the campaign produced something more valuable: a clear commercial offer for the Romanian market. A well-structured lead quiz doesn’t just generate contacts — it generates market intelligence.
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What Made This Campaign Work
Oksana shared three principles she’d pass on to anyone figuring out how to get leads with a quiz in a new market:
Qualify leads before you sell
In B2B, a bad lead wastes more time than no lead at all. Use your quiz to qualify leads by volume, product type, and business type.
Your quiz is your landing page
An online quiz builder like AdsQuiz generates a standalone link you can send traffic to directly. No website needed.
Connect your lead flow from day one
Integrate with your CRM and a notification channel from the start. Leads that land in a spreadsheet get cold.
Test broad before you narrow
Don’t over-engineer your targeting before you know what the market responds to. The broad audience was one of the top performers here.
What to Avoid When Running B2B Quiz Campaigns Abroad
Waiting for your website before running ads
A lead generation quiz is a self-contained funnel. You can send traffic to it on day one — the site can follow later.
Using a generic contact form instead of a quiz
A form tells you who — a quiz tells you who, what they need, how much, and when.
Ignoring the local language
Running an online quiz in English for a Romanian audience will hurt conversion. AdsQuiz supports multiple languages.
Skipping volume-based qualification
In bulk commodity sales, a buyer who wants 1 tonne is not your buyer. Include a volume question in your quiz funnel.
Testing only one audience segment
Oksana tested four. The winners weren’t the ones she expected. Always split-test at least two to three audience hypotheses.
Not connecting a notification channel
Leads cool down fast in B2B. Set up a CRM integration or instant notification so your team hears about every new lead immediately.
Over-complicating the quiz on the first run
Oksana’s first quiz had no branching and no images — and it worked. Get the logic right first, then add sophistication in version two.
Frequently Asked Questions
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