Case: How a Quiz Cut B2B Lead Cost to $20
How a lead generation quiz replaced a full website for a B2B company and delivered a $20 cost per lead even in an unstable market.
Different pages call for different formats, and one rigid widget rarely fits them all. AdsQuiz can sit inline inside the page content, open as a pop-up or wait behind a side button. On a landing page it can be the main element, while on a blog it can stay out of the way until someone is interested. You choose the format that suits each page instead of redesigning the page around the tool.
Adding the quiz to your website takes a single snippet of code. It works on WordPress, Shopify, Wix, Webflow and practically any other platform. There is no plugin to maintain and no risk of breaking your site's layout. If you have no website at all, the quiz also runs as a standalone page with its own link. Updates to the quiz appear on the site automatically, without touching the code again.
Using several formats at once helps you catch visitors at different moments. A side button reminds people about the offer while they read, and a pop-up can appear when they reach a key section. All answers still flow into the same lead list, whichever way the visitor entered. You can compare formats in Google Analytics and keep the ones that convert best.
Notifications work the same for every placement. With e-mail alerts, your team learns about each new lead seconds after it arrives. Managers do not need to know or care which widget the client used. You get more flexibility on the front end without adding any complexity to the work behind it. The back office stays exactly as simple as before.