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4 Key Benefits for Businesses

WHAT DOES A QUIZ OFFER IN THIS NICHE?

Lead qualification before the manager’s call

Reducing lead costs by 2–3x

Property recommendations tailored to specific needs

Automatic audience segmentation

How to build quizzes for digital agencies that bring quality leads

Find out the promotion budget

Learn the client’s approximate monthly marketing budget before the call with a manager. This lets you see right away whether the client fits a basic package or needs a custom proposal, and avoid wasting time on off-target leads.

Email branching flow based on the client's defined budget

Check readiness to start working together

Find out whether the client is already comparing agencies or ready to sign a contract soon. This helps separate “hot” leads ready to start now from those still researching the market.

Candidate ready to start working with the agency

Use branching logic by service

A client who needs SEO and a client who needs targeted ads should go through different question branches. Branching lets you show each segment only the questions relevant to their promotion channel.

Quiz with branching questions by type of promotion service
Collect the current marketing situation

Niche, existing website, prior experience with contractors, and current promotion channels — all of this helps the manager understand the client’s context right away. Instead of a generic briefing, the call starts with specifics.

Form collecting the client's current marketing situation

Send the manager a complete brief

All quiz answers should flow automatically into the CRM, so the manager starts the conversation already knowing the client’s niche, budget, and required service. This cuts down the time spent qualifying the lead on the first call.

Complete client brief delivered to the manager in the CRM

Embed the quiz on your website

Add our service’s code to your website and collect extra leads without sending users to third-party resources.

You can install the quiz on your site as:

  • part of the site
  • a pop-up
  • a button that launches the quiz
Embedding the quiz on an agency's website
Show a personalized result

After finishing the quiz, offer an estimated promotion cost or a selection of relevant case studies from a similar niche instead of a generic “Thanks for your submission.” This builds trust in the agency before the first contact.

Personalized promotion cost estimate after the quiz

Offer a bonus for completing the quiz

Motivate people to submit a lead by offering a free audit of their website or ad account, a PDF checklist for promoting the client’s niche, or a discount on the first month of cooperation.

Choosing a bonus for completing the quiz

INTEGRATIONS

Connect services in one click

Send leads to messengers, CRM systems, analytics tools, and email marketing platforms right after creating your quiz — no developer or coding required.
Facebook pixel
Google Analytics
Facebook Conversions API
APIxDrive
Google Tag Manager
Zapier
Kommo
Make
Mailchimp
Webhook
KeyCRM
Pipe Drive
Email
Send Pulse
Telegram
TikTok Pixel

A BIT MORE DETAILED

What Is a Quiz?