Are you looking for a way to increase sales? Are you receiving low-quality leads that rarely convert into sales? Then this article is for you. 

Today we will talk about quizzes and their universality for the needs of your business. 

What is a quiz? 

A quiz is an internet survey designed to collect information about a potential customer and their contact details. Quizzes are popular among marketers because they provide high-quality results in lead generation. The leads generated by a quiz contain enough information to create an offer and make a sale. This marketing tool can be used not only to boost sales but also for testing hypotheses, studying demand, proposals, target audiences etc. 

(butt of the first side)

There are two scenarios for working with leads, depending on the information they contain. Let’s explore them to uncover the benefits of quizzes. 

The first scenario. You have a contact form on your website. When a person submits their contact information, a sales manager needs to call to understand the person`s needs, preferences, essential order details, and so on. After that, this information needs to be processed, and a commercial offer must be prepared before making another call to present it. 

This scenario has two disadvantages: 

– The probability of a sale decreases due to the long application processing time and the need for a second call;

– Effective communication requires an experienced specialist to ask the right questions. 

The second scenario. When a sales specialist receives a lead generated through a quiz, it already contains data about the customer’s needs, preferences, and necessary conditions. A single call may be sufficient to sell a product or service. The person doesn’t need to answer questions; the consumer receives a specific offer immediately. 

The second scenario is more conversion-oriented. This can be achieved through quizzes.

Types of quizzes 

Quizzes can serve various purposes. They are categorized based on these functions: 

1. Contact collection quiz. Ask a few questions and include a contact form to expand your contact database. You can use these contacts for e-mail marketing or follow-up calls. 
2. Entertainment quiz. These quizzes aim to make your content more diverse and engaging. 
3. Survey quiz. Use these quizzes when you need to get extensive information from potential clients. HR specialists can also use such surveys to collect comprehensive candidate data about a candidate for job positions. 
4. Sales quiz. The goal of a sales quiz is to identify a person’s need for a specific product or service. The likelihood of making a sale increases when you offer a bonus for completing the quiz. 

If you create a well-designed quiz, it can serve multiple functions simultaneously. This article’s purpose is to teach you how to create such quizzes. 

So, let’s get started! 

(Butt of one with power supply)

How to create a quiz? 

First and foremost, you need to define the content and objectives of your quiz. Analyze what you want to achieve (formulating an offer, exploring demand, getting to know your customers better, etc.) and what information you need to get from potential customers to achieve that goal. 

Next proceed with creating the quiz. We recommend using the following structure: 

(Start Page) 

 Start Page. This is the first screen, which should pique the user’s interest in taking your survey. Respect the respondent’s time and attention by informing them about the number of questions and estimated time needed to complete the quiz. 

To increase the chances of getting a lead, promise the user a bonus for completing the quiz. This bonus can be any service, a discount, a video tutorial, a checklist, etc.. It depends on your specifics.

 You can skip the start page and begin the quiz directly with the questions, if your quiz link comes from a promotional message that already contains the information mentioned above. 

 The quiz questions should be specific and concise. Don’t forget your original goal, which should guide your choice of questions. Ask questions that help you to achieve it.

(One of the butts is food)

A quiz should be as short as possible. People tend to drop out of lengthy surveys, resulting in a lower number of leads. Four to six questions are typically enough to get sufficient information about the consumer and encourage them to submit a lead. 

Consider providing predefined answers and options to choose from. You can also include “yes” or “no” options. Making the quiz easier to navigate increases the chances of getting leads. However, if you notice a drop in lead quality, you can make the quiz more complex. Add one or two open-ended questions, where respondents need to type their own answers. Uninterested audiences are less likely to complete such a quiz.

(Contact page)

You can include short text blocks with information about your company, product, case studies, reviews, etc. alongside the quiz questions. This is another way to persuade individuals to become your customers. 

Pay attention to the quiz’s design: the style of the slides and the images you use should align harmoniously. 

Remind users of the bonus you promised on the start page at the end of the quiz. To receive the bonus, respondents can leave their contact information on the contact page.  

When you have obtained the contact details, you have everything you need to prepare a commercial offer and make a sale. 

After submitting their contact information, the user can either be redirected to your website or directed to the quiz’s thank you page. The thank you page is designed to express gratitude for the user’s time and attention. It can also include links to your social media or portfolio. 

 The quiz is ready for lead generation.

Integration options 

That’s not all. It is also necessary to organize the process of working with applications (leads).

As a rule, quez services are built into CRM systems, where all requests are processed. Also, the speed of processing applications increases if you arrange their sending to the connection channel that you have access to. This can be your database or electronic mail bot Telegram.

(View of the admin panel of the quiz constructor)

Every company telephones every few years or until the next day. This is a great mercy. The person who is submitting the application realizes that it’s quick to turn to her for information. If you don’t call immediately, you may change your mind or get the product or service from another seller.

To prepare a commercial proposition before ringing, as a rule, 20 quilins are sufficient. This is the optimal time to respond to the application.

To avoid losing clients, set up sending leads to your CRM system via Webhook or by e-mail or Telegram. This is where treatment for illness is required.

Analytics tools 

Analyzing the quality of traffic from quizzes is an excellent way to learn more about your customers. Quiz services provide integration options with Facebook Pixel, Tik-Tok Pixel, Google Analytics, and Tag Manager. 

Experienced marketers can make the most of this feature. After configuring these integrations, you’ll gain insights into your audience’s demographics (gender, age, marital status, profession, income level, and many other parameters) and their behavior (button clicks, traffic sources, time spent on pages, etc.). 

With this data, you can evaluate the effectiveness of your advertising materials and the relevance of their placement with your target audience.You can adjust your advertising campaign settings, text, and creatives.

Integration into your website 

You can integrate the quiz into your site’s code to receive leads directly on your website. It’s easy. Just copy the quiz script and paste it into the code. The quiz can appear in the body of your site, as a button, or as a pop-up. 

All of the above options can be combined in the convenient and functional ADS quiz service.  

Launch of advertising 

As you may have already guessed, you can advertise quizzes through the advertising panels of Facebook and Google Ads. To set up your advertising campaign, focus on the “Lead” event. In the ADS quiz, this event creates automatically.

Additional key settings for advertising campaigns based on quizzes include setting the “Conversion” goal and identifying your website as the source of lead generation. It is important to consider the necessary categories of audience interests depending on the product or service you are advertising. This will help you to target your advertising to the right audience and increase conversion. 

Conclusions

• Quizzes are a powerful tool for lead generation and analysis. They can help your business to grow and develop with reasonable budgets. 
• Modern quiz services make it possible to create them even without the help of a programmer or designer. 
• The optimal number of questions and their informativeness will help to get important data about your target audience. 
• Increasing the speed of processing leads and setting up a CRM-system to transfer leads can prevent loss of clients. 
• Launching quizzes in advertising through the advertising platforms of Facebook and Google Ads, as well as integrating quizzes on your website, are effective ways to attract your audience’s attention and increase the number of leads. 
• Using analytics to assess the quality of advertising traffic and analyze audience data helps to improve the effectiveness of your advertising materials and to set up advertising campaigns optimally. 

Overall, creating and using quizzes can significantly boost sales and help your business to reach a new level.