Business Structure Quiz

Help clients of a lawyer or accountant choose a business form

About this template

The business structure quiz helps an entrepreneur understand which legal form suits them (sole proprietor or limited company) and gives the lawyer or accountant a lead with full context. In 2 minutes the client describes the stage, turnover and plans, so you come to the consultation with a concrete recommendation.

What's inside the template

business stage: starting, switching form, restructuring
activity: services, trade, manufacturing, import and export
expected annual turnover
partners or investors
how important limited personal liability is
hiring plans

How the quiz works

The quiz opens with a start screen offering a bonus: a video guide on choosing a business structure. The bonus motivates people to finish, so more of them reach the form. Next, the user answers a few short questions: answer options, photo cards, sliders or a date picker. Branching logic shows each person only the questions that matter to them. At the end they leave a name, phone or email, and the thank-you page delivers the bonus and links to your website or social media.

Who this template is for

This template suits lawyers, accountants, consulting firms and company registration services that advise entrepreneurs on choosing a business structure.

AdsQuiz builder features

different question types: lists, photo cards, slider, date and time, input fields, rating
logic and branching: different questions for different answers
points and result pages for tests and calculators
design themes, your own colours, logo and photos
custom domain, spam protection and a privacy policy link
team access with different roles

Where leads go

Every lead is saved in the built-in AdsQuiz CRM with the answers and UTM tags. Get leads instantly by email, in Google Sheets or in CRMs: KeyCRM, Kommo, Pipedrive, SalesDrive. Other services connect via Zapier, Make or Webhook. For ads, connect Meta Pixel, TikTok Pixel or Google Tag Manager to see which campaigns bring leads.

Launch the quiz in 20 minutes

Sign up for AdsQuiz: your first 100 leads are free.
Pick this template and adapt the texts, photos and bonus to your business.
Choose where leads go: email, CRM or Google Sheets.
Publish the quiz as a standalone page or embed it on your website as a block or pop-up, and run your ads.

More ready-made quizzes for this industry in the “Other Services” category.

Tip: Use the answers about turnover and hiring as a filter: pass high-turnover requests with a team to a senior specialist, and send beginners the video guide with an offer of a basic consultation.

Setting up a quiz

To your website

Add the code of our service to your website and collect additional applications without transferring users to third-party resources.

You can install the quiz on your website as:

embedded block
pop-up
chat form
side panel
interactive hint
launch button

Try it out

Frequently asked questions

What is a quiz and how does it work?

A quiz is an interactive questionnaire or test that helps engage customers and collect contact information. You create a series of questions relevant to your business field, and users answer them. As a result, they receive a personalized response or offer, such as a discount or product selection.

Can I create a quiz without any experience?

Yes, our service is easy to use! With our user-friendly builder, you can create a quiz in 10–15 minutes, even without prior experience. We also offer ready-made templates for various businesses.

Can I integrate the quiz with a CRM or other platforms?

Yes, our service supports integration with popular CRMs, email services, chatbots, and other tools. You can automatically collect contacts, send messages, or set up a sales funnel.

How much does it cost to use your service?

We offer several pricing plans suitable for small businesses and large companies. There is also a free plan to try out all the basic features. You can review the pricing plans here.

Will I get a discount if I pay annually instead of monthly?

Yes, by paying annually, you get a discount! This is more cost-effective than monthly payments. Annual plans allow you to save up to 20%, depending on the package you choose. You can check the pricing plans and discounts here.

Can I embed the quiz on my website?

Yes, of course! You can easily embed the quiz on your website. After creating the quiz, you will have access to a unique embed code (iFrame) or a link. Simply copy the code and add it to the desired section of your website. Learn more here.

You can use

AdsQuiz in advertising

Registration

Facebook pixel

Google Analytics

Facebook Conversions API

APIxDrive

Google Tag Manager

Google Sheets

Zapier

Kommo

Make

Mailchimp

Webhook

KeyCRM

Pipedrive

SendPulse

TikTok Pixel

Registration

Answers that turn into a result

People love finding out something about themselves, and that curiosity keeps them clicking to the last step. AdsQuiz can add up points behind every answer and turn the total into a meaningful outcome. Instead of a dry form, the visitor gets a short test with a reward at the end. Completion rates rise because each question brings them closer to an answer they genuinely want.

The result itself can be tailored to different score ranges. Using score-based result scenarios, you write separate texts, images and calls to action for each outcome. A high scorer might get an invitation to a consultation, while a low scorer receives tips and a softer offer. Every visitor leaves feeling the quiz spoke to them personally rather than to a crowd.

For your business, the score is far more than entertainment. It travels with the lead into your CRM, so managers can see at once how good a fit each person is. They spend their time where the chances are highest and handle the rest with automated follow-ups. The same quiz therefore attracts people and sorts them without any manual review.

Setting this up takes no coding at all. You assign points in the visual editor, define the ranges and preview each result screen before publishing. If the outcomes feel unbalanced after a week, you shift a few numbers and the quiz updates at once. For more complex funnels, personalised offers on the results page let you go one step further.