Google Analytics
Setting up Google Analytics in an AdsQuiz quiz
Google Analytics is Google's web analytics tool that collects and analyses data on user behaviour on a website. It shows where visitors come from, how they interact with pages, what they do and where they leave. For a marketer it's the main tool for understanding the audience and evaluating ad campaigns.
Together with AdsQuiz, Google Analytics takes you beyond the basic quiz statistics and shows the full picture – from the first ad click to the submitted request.
Why connect Google Analytics to a quiz
With Google Analytics and AdsQuiz you can:
- analyse user behaviour – how much time people spend on the quiz page and what percentage reach the final form
- track conversions – set up goals in Google Analytics and count submitted requests
- build audience reports – geography, devices and demographics of users taking the quiz
- evaluate ad campaigns – together with Google Ads, track which campaigns bring the most leads
⚙️ How to connect Google Analytics to an AdsQuiz quiz
Step 1. Open the integration settings
Go to: Quiz settings → Integrations → Google Analytics.
Step 2. Find your Google Analytics ID
Open your Google Analytics account. Go to Admin → Data streams → choose the stream you need. Copy the Measurement ID – in GA4 it has the format G-XXXXXXXXXX.
Step 3. Paste the ID and save
Paste the copied ID into the field in the AdsQuiz integration settings and click «Save». After saving, Google Analytics will start receiving data from your quiz.
💡 Tip: After connecting, go to Google Analytics → Reports → Realtime and launch the quiz to check that events arrive correctly.
❓ Frequently asked questions
Do I need to install any extra code on my website? No. For the AdsQuiz integration, entering the ID is enough. No extra code is needed.
How long until data appears in Google Analytics after connecting? Realtime data appears immediately. Session and event reports update with a delay of up to 24-48 hours.