Mailchimp
Setting up the Mailchimp integration in AdsQuiz
Mailchimp is one of the most popular platforms for email marketing and newsletter automation. It lets you build contact lists, segment your audience, create automated email sequences and analyse campaign performance. Mailchimp is widely used by businesses that want to stay in touch with clients through email.
With AdsQuiz, the Mailchimp integration automatically sends lead contact details from the quiz straight to your Mailchimp audience. A user leaves a request in the quiz – and their contact immediately lands in your mailing list with the right tags and subscription status. This lets you start automated email sequences instantly, without moving data by hand.
What the AdsQuiz and Mailchimp integration gives you
- automatic transfer of lead contact details to your Mailchimp audience
- assigning a subscription status and tags when the contact is sent
- sending quiz answers to Mailchimp custom fields for segmentation
- the option to start automated email campaigns for new leads right away
⚙️ How to set up the Mailchimp integration
Step 1. Open the integration settings
Go to: Quiz settings → Integrations → Mailchimp.
Click «Connect Mailchimp».
Step 2. Log in to Mailchimp
The system will ask you to log in to your Mailchimp account through the official widget. Sign in with your email or Google. After logging in, confirm access to data transfer between AdsQuiz and Mailchimp.
After successful authorisation, you'll be returned to your AdsQuiz account automatically.
Step 3. Choose an audience
Choose the Mailchimp audience contact details will be sent to. If your account has several audiences, select the one you need.
💡 Tip: If you use several quizzes, we recommend creating a separate audience for each quiz or segmenting with tags. This makes working with the list easier and lets you set up more precise automations.
Step 4. Choose a subscription status
Specify the status assigned to new contacts when they're sent. For example, the «Subscribed» status lets you add new leads to active campaigns right away.
Step 5. Save and activate the integration
Click «Save integration» and make sure it's activated – the integration should show the Active status.
🔍 How to check that the integration works
In the integration settings, click «Test» – the system will resend one of the last 10 requests to Mailchimp without you having to take the quiz again. Then open the «Audience» section in Mailchimp and find the contact that was sent.
If everything is set up correctly, you'll see a new record with the right tags and a note that the contact came from AdsQuiz.
💡 Important: test sends via the «Test» button don't use up your lead balance – use this feature to check and debug the integration without limits.
▶️ Recommended video
To better understand how to set up the Mailchimp integration, we recommend watching the video guide. It shows step by step how to log in, set up the audience, tags and custom fields, and check that contacts arrive.
❓ Frequently asked questions
Are quiz answers sent to Mailchimp?
Yes – if custom fields are created in Mailchimp and mapped to the quiz questions. Without extra fields, only contact details are sent.
Can I connect several Mailchimp audiences to one quiz?
No. One quiz can use only one Mailchimp audience. If you need to send leads to several audiences, set up separate integrations for each quiz.
Does the «Test» button use up my lead balance?
No. Test sends via the «Test» button don't affect your lead balance.
What if contacts don't reach Mailchimp after setup?
Check that the integration has the Active status and the right audience is selected. Make sure you logged in to Mailchimp successfully. If the problem persists, disconnect and reconnect the integration with the «Connect Mailchimp» button.